“Media Cloud”, an exhibition for o2, 2005
When I was 42, I was struck by lightning. It happened while I was walking along a deserted beach. After I was hit, I remember lying in the sand, staring up at the cloudy sky, thinking, “I really want...
View Article“Light Strings”, media installation for the Audi awards, 2016
When we were a young agency, our work was very much about creating superlatives. Today, we prefer interpreting things anew. While still showing something completely new to people who have seen it...
View Article“One Show, One Stage”, a festival for Genesis Motors, 2017
Genesis is the first luxury car brand on the Korean market. In times when both global politics and local tension in the divided country were tearing it further apart, Genesis wanted to give people in...
View Article”Hanging city“, an exhibition stand for Audi, 2013
Sometimes it’s good when you sit opposite to each other in a meeting. In the business world, people talk about things in a very matter-of-fact way. But creative processes work differently, they are...
View ArticleSpace identity for Lamborghini, 2004
Despite rational thinking and the enlightenment, the human worldview remains a symbolic one. For us humans everything is a sign. And that’s exactly what Lamborghini is all about. Picking up on this...
View Article”Stahlwelt“ Museum, Voestalpine, 2009
It was a classic example – the architects were ready, the new building stood on the factory premises of one of the world’s biggest steel corporations near the river Danube in Austria. Only then the...
View Article“Two views on a creative mind”, an installation by Michael Keller,...
I was a left-hander when I was a kid. My mother, not knowing better at that time, trained me to break the habit and to make a right-hander out of me. Until today I believe that’s the reasons why I...
View ArticleMykie, interface design, Siemens IFA, 2016
The innovative kitchen assistant by Siemens, Mykie has life-like features. At IFA 2016, he appeared at the heart of the connected kitchen, engaging with curious visitors through his gestures,...
View ArticleTT 360°, launch event for Audi, 2014
When you build a car so powerful that it’s out of this world, you need an equally galactic idea to present it to the people on earth. The market launch of the new Audi TT swept away guests to the...
View ArticleA new Corporate Design for Audi, 2016
My friend Robert had presented the new Google logo to the board. He told us he’s had exactly 20 seconds to do so. “So what did you say?”, I asked him, tensely. “I just said one thing”, he replied...
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